Where other cinemas charge $11.00 and up, the renovated Vista at 4473 Sunset Blvd. manages to keep evening admission to a mere $8.00.
I guess the mysterious investors behind the non-chain Vista have solved what perplexes many old-time theater owners across the country. How do you compete against stadium-style mega-plexes with an 80-year-old one-screen cinema? How about turning it into a neighborhood destination by:
- Upgrading projection & sound
- Keeping prices low
- Removing every other row of seats for lots of leg room
- Showing films from Scientologists
More about the Vista in photos, an article, more photos and this Cinema Treasures profile. But good luck finding an official site.