May 26, 2007

Soaking It In

FROM A VALIANT ATTEMPT to define an awkwardly worded new trend, "social spa-ing," in the May 6 LA Times:
"With bare feet soaking in a sudsy pedicure tub, Lanzi, an executive with Junior Achievement, is surrounded by his employees, who seemed to be having a good time making fun of the boss's calloused feet. Lanzi, for better or worse, invited the office to Happy Hour Friday at Dtox, a new place to socialize in Atwater Village near Griffith Park. Despite the name, Dtox isn't a bar, or a rehab joint, but a day spa that once a month throws open its treatment room doors to add a social element to massages, facials and pedicures...

"Dtox, the eight-month-old spa in Atwater Village, is built around a tropical-feeling central lounge, where men and women flock to the monthly happy hour, pay $39 to $99 to hang out, sip wine and get mini treatments such as pedicures and massages. Together but, thankfully, clothed."
For nearly a year our neighborhood spa has been working out east-sider kinks. Let's hope Dtox also worked out some early customer service kinks.

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