Like most weather patterns that sweep across Southern California, gentrification primarily moved from west to east throughout the late 1990s... As the 20th century drew to a close, the weather pattern kept driving east, making its way into Silver Lake... [Then] north and northeast, into middle-class neighborhoods like Atwater Village and Eagle Rock.
David Zahniser writes as if entire neighborhoods jump on the improvement bandwagon all at once. But as someone new to LA, and new to this little corner called Atwater Village, I can report property pride often rises house by house, block by block. You get $90,000 landscape improvements across from people who still park on the lawn. Fancy Asian bistros down the block from shuttered dives. Coffee Beans next to Black Eyed Peas.
Scratch that. The old Atwater Ranch Market will house a Starbucks after all. A flier at the Los Feliz Blvd. store announces SBUX is hiring for its new location at Glendale & Glenfeliz.