September 9, 2009

Maybe Not the Message LADWP Wants to Send

Maybe Not the Right Look

SHORT, PERSONAL note to Los Angeles Department of Water and Power CEO David Nahai:

During a week when LADWP's busted water mains swallow a fire engine and drown a major traffic artery, you might not want to go with the casual mafia lieutenant look on the evening news.

Despite LADWP's alleged history of thuggery, nothing instills less confidence in a nervous public, worrying their street might be the next sinkhole, than a dude lounging on a leather sofa.

Sit up straight. Button the shirt. Maybe throw on a jacket. Or sit at a desk. Drop a couple grand on media training if you have to. At the very least, try and look like the guy who might be able to handle the problem.

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