I live in Atwater Village.
But if I'm talking to someone who doesn't live in Los Angeles, I say I'm east of Hollywood.
(They've at least heard of Hollywood, even if they couldn't place it on an LA map.)
If I'm talking to someone from LA who lives west of the 101 (or God forbid west of the 405) I say Los Feliz.
(Close enough. It seems all LA locals have heard of Los Feliz, in part thanks to Kiefer. Atwater Village gets blank stares.)
Only if I'm talking to someone who lives east of the 101 - in Los Feliz or Mt. Washington or Glasell Park - do I confess the truth.